FINDING COMMON GROUND IN OUR COMMUNITY

The APMG mission is to enrich the mind and nourish the spirit; to expand the perspectives of our audiences; and help them strengthen their communities. Given that THEIR communities are OUR communities, it is up to us to better understand the communities where we operate if we want to be part of strengthening those communities.
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eMarketer: In the 18- to 34-year-old demographic in particular, TV’s edge is slipping. Just 30% of that group said they expected TV to be their primary source of news and entertainment this year, with 28% saying it will instead be their laptop computer, and another 17% citing their smartphone. How is it that “RADIO” isn’t one of the options?

eMarketer:

In the 18- to 34-year-old demographic in particular, TV’s edge is slipping. Just 30% of that group said they expected TV to be their primary source of news and entertainment this year, with 28% saying it will instead be their laptop computer, and another 17% citing their smartphone.


How is it that “RADIO” isn’t one of the options?

(via fastcompany)

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  1. bearstrength reblogged this from courtenaybird
  2. occultagendas reblogged this from fastcompany
  3. lojgary reblogged this from fastcompany and added:
    The shifts in how we access information are real and are happening… what will this mean for the future of TV?
  4. peterspear reblogged this from emergentfutures
  5. apmgincommunity reblogged this from fastcompany and added:
    How is it that “RADIO” isn’t one of the options?
  6. athgo reblogged this from fastcompany
  7. aanwar reblogged this from fastcompany
  8. cdavis1984 reblogged this from fastcompany
  9. shoutsandmumbles reblogged this from fastcompany
  10. fastcompany reblogged this from emergentfutures
  11. koreanwonders reblogged this from emergentfutures and added:
    Tablet have still a lot of room to grow
  12. paz83 reblogged this from journalismfestival
  13. journalismfestival reblogged this from emergentfutures
  14. wordsmithandweb reblogged this from emergentfutures and added:
    As I turn 64, tomorrow, I can recall the invasion of little round screen Black and White TV’s that resembled a large...
  15. beauty-in-filth reblogged this from emergentfutures
  16. emergentfutures reblogged this from courtenaybird and added:
    In the 18- to 34-year-old demographic in particular, TV’s edge is slipping. Just 30% of that group said they expected TV...
  17. amurphy44 reblogged this from courtenaybird
  18. businessbeetips reblogged this from courtenaybird and added:
    Interesting information for marketers. Which device is your target market more likely to use?
  19. peterohgaki reblogged this from courtenaybird
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